Nowadays, some businesses still don’t realize that most customers will visit their website before making a purchase. A strong online presence, particularly a website, can be a make or break for generating more revenue. Sometimes, organizations are hesitant to get online because they are not tech-savvy enough. Other times, companies are concerned about the price.
5 Top Reasons It’s Important For Your Business To Have A Website:
- It makes you look professional.
84% of today’s consumers think a website makes your business more credible than companies with only social media profiles. Your website is also perfect for showing off your business’s professional certifications or awards.
Beyond that, having your website lets you create a branded email address (e.g., firstname.lastname@example.org) which adds professionalism to your correspondence.
- Facebook has SEO limitations.
Think about it. Where do you go when looking for a business locally? Facebook or Google?
A business site allows you to position yourself so people will find you when they make search queries concerning the products you sell or the services you provide.
Even if you can easily compete with larger websites.
- Can attract new customers through Google.
You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself more visible on Google.
A business website is a badge of trust; people only buy from businesses they know, like, and trust. So while it might be quicker to create a Facebook page, you would be able to command more authority and trust with a business website.
- You can display your best reviews and testimonials prominently.
Displaying your best reviews and/or testimonials prominently is a great way to establish social proof. This might come in the form of personal customer testimonials. If your business has appeared in articles from newspapers or popular local blogs, you can also feature those.
The decision to either create a website for your business or not is ultimately yours to make. However, if part of your business goals is to improve lead generation, visibility, social proof, and authority, creating a website is an excellent place to start.
Our ICT solutions through the digital world will enable you to run your business more effectively. Contact us:
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