In most LinkedIn examples, you’ll find content designed for massive brands with huge followings. What about LinkedIn post examples for those of us who don’t have a million followers? There may only be a few thousand. It’s easy to engage on Linkedin. Building an audience is easy, so don’t worry about that. The hard part is? Content, so let’s talk about LinkedIn Posts Ideas.
10 LinkedIn Posts Ideas:
Regarding their LinkedIn strategy, sales reps and executives face the challenge of posting valuable content regularly. If it’s not a muscle you often flex, coming up with content ideas can be difficult at first. Or maybe you’ve been posting for a while but need fresh ideas or want to increase engagement. The purpose of this article is to present ten ideas you can use to build up your audience and grow your business on LinkedIn.
- Motivate people.
Motivate your audience from time to time with bits of wisdom you’ve gleaned over your career, whether you’re offering a pickup at the beginning, middle, or end of the week.
- Provide an answer to a common client question.
You don’t work directly with clients? What are the most common questions your account team or sales team receives?
- Describe your previous job/industry experiences.
Have you carried over any insights you gained from working as a part-time waiter or teaching English abroad into your current job? Please share it!
- Make your post persuasive.
Your industry is split on a topic. Tell your side of the story. Let your audience know what they think in the comments. Engagement is higher when the topic is controversial, but be careful here.
- Consider repurposing company materials.
Your company’s marketing materials are a great source of information you can break down for content if you’re stuck on ideas.
Comment on a notable piece of content published by someone else. Do you agree? Disagree?
- Predict the future.
Before anything happens, everyone wants to know what to expect, so sharing what you think and why will demonstrate your knowledge.
- Create or share an infographic.
This is the easiest way to share data in an easy-to-digest format. Using Canva, you can create your own or curate someone else’s (but don’t forget to give them credit).
- Create a top 10 list.
It’s a bit of a cliche at this point. A list of 10 unique insights on any topic is a quick way to grab attention at this point.
- Welcoming the newcomers.
You may want to post something that welcomes new followers periodically, gives them an overview of what to expect on your page, and gives them some baseline tips if you’re gaining followers quickly.
As we work with founders, sales and marketing leaders, and individuals to tell their stories on LinkedIn, we’ve learned that everyone has a different voice, style, and unique story, but consistency and authenticity are key.
Regardless of how LinkedIn handles its algorithm, people still crave authentic content, such as the example LinkedIn posts above. We can help you with your social selling strategy.