Google Analytics

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What is Google Analytics?

Google Analytics is world’s most popular freemium web analytics service, used worldwide by thousands of companies. Since it was launched in 2005, Google Analytics has been imposing business intelligence standards, uniting a variety of premium analytical features both for traditional and mobile users. Focused on quality and functionality, Google Analytics works with a number of funnel visualization techniques, and summarizes data on high-level dashboards from where users can pull off various types of reports.

What makes this platform unique is that it works with so-called Google Analytics tracking codes, which load larger JavaScript files from the web server, and set variables for each of them. Once the user starts browsing his website, the code is automatically loaded and collects relevant data from the browser. The activation of the code will also send cookies to users’ devices in order to gather anonymous ClientID information, and examine the actions that a particular user is performing on the website.

As we mentioned before, Google Analytics is now available for mobile usage as well, and offers a specially developed Mobile Package with mobile site-ready tracking codes, including such that work with PHP, ASP.NET, Perl, or JavaScript Pages.

Last, but not least, Google Analytics offers a life-time free package for individuals, startups and small businesses, and moderate, quote-based pricing for enterprises. This flexible payment scheme makes the platform available for all interested businesses, regardless of their scale, industry, or financial potential.

Overview of Google Analytics Benefits

The website insights Google Analytics can provide are invaluable for the commercial success of any business, and there is a large list of satisfied users who can confirm it. It is because analyzing data covers the needs of every particular aspect of your workflow, from budget allocation to marketing optimization, and it is exactly analyzing what Google does best. In the world!

The benefits of Google Analytics are as many as to take us a day or two to list, so we will rather stick to the way in which this platform helps you understand visitors, examine the reasons why they visited your website, and most of all – precisely determine why they did or didn’t convert.

As we all know, the best way to do business is to base decisions on empirical data, and be at least 90% sure we’re not throwing money away. Google Analytics makes this possible in a variety of ways, mostly with its four Advanced Reporting areas. Thanks to it, you will get to know who your audience is, how did those people get to your website, what they did while exploring it, and finally – if they converted or not.

Once you have data carefully classified on your dashboard, you can start using it to optimize your marketing campaign, and devote time to activities that actually help your business. Another way to make use of the dashboard information is to perform an in-depth content analysis, and understand which elements on your website are not performing so well. The platform offers a specific Behavior and Conversions report where the reasons why your website is doing better/worse will become pretty self-obvious, saving the money you’d otherwise invest to examine the matter.

Finally, Google Analytics can help you allocate your budget in a smarter way, as it distinguishes functional practices from the dysfunctional ones. What is more, you get to run a specific budget increase/decrease report, and see by yourself how different investments are affecting your budgets, and calculate the exact percentage. At the end of the story, you’ll understand Google Analytics is an all-in-one ROI measurement tool, which unlike similar apps, arrives to results by analyzing ALL relevant factors.

Overview of Google Analytics Features

  • Advertising Reports
  • Campaign Measurement
  • Cost Data Import
  • Mobile Ads Measurement
  • Remarketing
  • Search Engine Optimization
  • Advanced Segments
  • Annotations
  • Content Experiments
  • Dashboards
  • Custom Reports
  • Real-Time Reporting
  • Audience Data & Reporting
  • Browser / OS
  • Custom Dimensions
  • Flow Visualization
  • Map Overlay
  • Mobile Traffic
  • Social Reports
  • Traffic Sources
  • Universal Analytics
  • API
  • Filters
  • User Permissions
  • App Profiles
  • App-Specific Metrics and Dimensions
  • Crash & Exception Reporting
  • Google Play Integration
  • iOS and Android SDKs
  • Product Integrations
  • Attribution Model Comparison Tool
  • Data-Driven Contribution
  • Ecommerce reporting
  • Goals / Goal Flow
  • Multi-Channel Funnels
  • Alerts
  • Intelligence Events
  • Event Tracking
  • In-Page Analytics
  • Site Search
  • Site’s Speed Analysis

Google Analytics Position In Our Categories

If you are considering Google Analytics it could also be a good idea to examine other subcategories of Best Business Intelligence Software collected in our database of SaaS software reviews.

Each enterprise is different, and can need a particular type of Business Intelligence Software solution that will be fit for their company size, type of customers and employees and even particular industry they deal with. We advise you don’t count on finding an ideal software that is going to be suitable for each business no matter what their history is. It may be a good idea to read a few Google Analytics reviews first and even then you should pay attention to what the software is intended to do for your company and your workers. Do you need a simple and straightforward service with only elementary functions? Will you actually use the advanced functionalities needed by pros and large enterprises? Are there any particular tools that are especially practical for the industry you operate in? If you ask yourself these questions it is going to be much easier to find a trustworthy app that will match your budget.

How Much Does Google Analytics Cost?

Google Analytics offers a life-time free package for small businesses, allowing them to monitor a single website/mobile app, add a tracking code, and research their audience. In terms of enterprise pricing, the company offers a suite of advanced applications, including Analytics 360, Tag Manager 360, Optimize 360 (beta), Attribution 360, Audience Center 360 (beta), and Data Studio 360 (beta), which can be purchased together or separately, and are priced on quote basis. Make a request to the company to obtain your price.

User Satisfaction

We realize that when you make a decision to buy Business Intelligence Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Google Analytics reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Google Analytics. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Language Support

  • English

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers


  • Cloud Hosted

What Support Does This Vendor Offer?


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