Facebook Term of Service updated, do you need to reconsider your strategy for your small business

Effective October 1, 2020, section 3.2 of our Terms of Service will be updated to include: ‘We also can remove or restrict access to your content, services or information if we determine that doing so is reasonably necessary to avoid or mitigate adverse legal or regulatory impacts to Facebook.


Why ?
They’ve been accused in the past of censoring certain political messages.
Government lawmakers are to compensate media organizations for use of their stories. that could cost them a lot of money, so they want to be ready.

What Does the Update Mean for Small Business Owners?

Of course, we won’t know for sure what impact these new Facebook guidelines in 2020 will have yet. But there’s a danger in putting too much emphasis on social media for leads and neglecting other marketing tactics like paid advertising and email newsletters.
And of course, it’s crucial you keep your website optimized, and rely more on it (after all this is your property not Facebook page/profile)
Pay close attention to what you’re posting. we recommend avoiding political posts

Will the new service terms affect advertising and promotional posts? 

Time will tell!

I’m not saying this change is going to drastically impact your small business. These changes to their terms of service may simply mean a decrease in fake news and offensive content.But we have to be prepared, proactive and waiting for this—and the next update—to stay ahead of the competition and keep those leads coming in!