We are no longer writing just for search engines. It will be considered valuable if a piece of writing is useful to an audience and gains traction after publication. So it’s all about making your content more valuable. Here are 5 tips to get you started.
5 Ways to Make Your Content More Valuable
1. Be the first to cover breaking news.
You can identify a potential opportunity to work with content as soon as an issue arises. In the SEO world, we always watch the next Google update to see what it will target.
Creating content around an update allows you to learn what’s happened and is a helpful resource for your audience. Make sure you bookmark the best industry blogs and resources, subscribe to relevant news feeds, and set up Google Alerts.
2. Encourage audience participation.
By encouraging audience participation and promotion, you can break away from the standard forms of content.
3. Incorporate different forms of content within a single piece.
Only sometimes follow the same format when it comes to your content. In one piece, use many different forms. Consider adding videos, Infographics, and links to Whitepapers to your blog posts rather than simply writing 500 words of text.
You will provide users with much more comprehensive and resourceful information.
4. Focus on solving people’s problems.
By creating content that solves everyday problems, you will help people. As a result, you are adding value to your content and other people’s lives.
5. Link to additional sources.
Including external and additional sources within a piece of information can make it more comprehensive and in-depth. In addition to reinforcing your message, you offer your readers a wealth of information should they need it.
Even if they only read some of your content but take away a few key points, they are much more likely to return in the future.
For your content to be successful, you must develop new, exciting, and engaging ways to use it. Once a piece is published, providing your readers with something valuable will encourage greater promotion and sharability.