Marketing on social media is an essential part of today’s brands. To get the results you want, you need more than just a social media presence; you need a strategy.

Most of your audience is active on one or more platforms, regardless of who they are or where they live. Make sure you are part of the communities on these social media platforms and you build up those relationships. 

You can strengthen your connections with your core audience with these right strategies.

Figure out your goals and strategy.

Every project must have a social media marketing strategy that gets you to your end goal.

Although companies know they should be on social networks, many still need to understand why they should be on them. They also need help understanding what they should do once they are there.

Therefore, it’s essential to have an overall aim. Here are some examples:

• Brand awareness.
•  Drive traffic to your site.
•  Interact with your audience.
•  Build a community.

Mix up the multi-media on social platforms.

There’s no doubt that video content abounds across all social media platforms, including YouTube, TikTok, and Instagram.

Adding videos can provide many users with an engaging view of your business.

The same goes for most platforms, including Twitter. Although it’s commonly considered a text-based platform, it’s worth experimenting with different things from time to time. That includes images as well as videos.

Test different times/schedules on social media platforms.

Knowing what time your audience is online on their preferred platform is also important to know what to say.

Older audiences will likely be online in the evenings or as they commute home from work. On the other hand, younger audiences might be online after school or late at night. Your core audience might not see your posts when you post too early or too late.

Test things out to see what works for you and your audience. Consider posting at different times and on different days of the week and analyzing the results to choose a regular posting day and time.

Keep your brand voice in mind.

While social media should be a fun channel to connect with your audience, you should remember that you’re still “speaking” on behalf of a brand. A good brand will have decided on a “brand voice,” which reflects the lifestyle the company wants to be a part of.

Your posts should stay within this voice. After all, social media marketing is still marketing, and thus, should align with what your brand is hoping to achieve when positioning itself in the market.